Baton Rouge, United States – September 26, 2019 / Effective Web Solutions /
It seems that social media has become a way of life for people and businesses alike. There’s a lot of competition out there and the only way to measure a company’s success is by tracking their posts. While analytics can provide good information about their social media marketing Palm Springs accounts, it’s easy to get bogged down in all the data. Most tools will help them measure their popularity on social media (likes, comments, follows, etc.), but more in-depth information, can be valuable for businesses.
Understanding which metrics matter to them can help them better track their success on social media and may help them in tracking and analyzing the competition as well.
Analyzing a Posts’ Success
When they understand which posts resonate with followers and the impact that they have on engagement, Businesses know how to funnel more traffic to their website and ultimately increase their bottom line.
For instance, if a post gets 100 likes, 25 comments, and 4 shares. Then, they make another post that gets double the likes, comments, and shares. Now they can begin to understand the types of posts that their audience is drawn to and they know a bit more about their followers.
Understand the Quality of Followers
Analyzing their followers will help them understand the quality of their following as a whole and if they are likely to continue to engage and eventually convert.
Improve ROI While Saving Time
How do they know if their efforts with social media to engage with customers in hopes of growing their business are paying off? The only way to know for certain is to measure it. Creating and posting content their audience doesn’t want to see is a waste of time. When they know what their followers like, they can post more of the right types of content and improve their overall return on investment through increased sales and brand awareness.
Reviewing analytics can help familiarize them with how their customers are interacting with their updates. They give them a better idea of how their company is perceived in the marketplace and how their clients feel about their product or service.
Measuring Social Media Engagement
One reason that social media has become so popular with marketers is that most platforms come with dashboards that provide all their pertinent information in one place. Plus, where else can they find a huge database of their target audience who are already in the mind frame to read, click on, and share their message? But, how do they know if their social media strategy is working? The key to knowing if it is working is to understand their customer’s engagement. Here are some helpful tips they can use to start tracking engagement:
1) Likes & Shares
The number of likes and shares their posts receive is the simplest way to track engagement and it is available on most social media platforms. And sharing their posts will widen their reach as people share their posts with their friends and followers.
2) Follower Growth
It’s important to pay attention to the rate that they’re obtaining followers over the last month, week, or even day. If they don’t seem to be gaining new followers, they may want to increase their posting speed. Losing followers could mean they need to adjust their strategy and the content they post.
3) Following Other Accounts
Following other accounts that share interests related to their business or industry can be beneficial in gaining followers. But be sure to keep a balance between the number of followers they have and the number of accounts they’re following.
4) Quality Fans
A large following of fans is a good thing, but not all fans are quality followers. Those who interact by commenting, sharing their posts and leaving reviews are most likely to convert. Make sure they continue to interact with these followers often.
5) Organic vs. Paid Results
Customers gained through posting free content social media are considered to be organic. Paid social refers to paid advertisements they’re using to reach target demographics. Tracking their pay-per-click campaign will help them identify their return on investment to see whether they should re-invest in new keywords.
6) Clicks Per Post
Measuring the number of times that users have clicked on the links they’ve included in their posts will help them determine how much traffic their social media efforts are bringing in.
7) Lead Generation
They should be keeping track of the number of visits to their website from their social media accounts and which ones generate leads. Ideally, their audience won’t just look at their posts and never engage with their business.
8) Client Demographics
Most social media platforms help them to collect information about their followers like age, gender, geographic location, and even their likes and interests. When they recognize what they are interested in and what their needs are, they can customize their posts to draw them in.
9) Mentions
Social media users have the ability to mention their business on their own accounts and websites. It’s important to pay attention to these mentions and respond to comments, questions, or criticisms whenever possible in order to keep up good client relations.
10) Possible Conversions
Not every industry can attribute specific sales to social media, but they can track leads and define them in their own way. An example would be a fan who expresses loyalty to their brand and says they plan to buy another as a gift.
Why Trust Effective Web Solutions to Manage Social Media Presence?
Since 2009 Effective Web Solutions has been helping local companies grow their business through web design, SEO, content marketing, PPC, social media and more. Their team members use their unique set of skills and expertise to work side-by-side with their clients to help them achieve success in their online marketing endeavors. Effective Web Solutions is dedicated to getting results for their clients. When they are ready to grow their business through social media, they can just call (760) 537-4480 to talk with one of their account managers today.
