One London-Based SEO Firm is Tackling the Growing Challenges of SEO with Ease – Oldies 97.7 FM

EC1V 2NX, United Kingdom – July 8, 2019 / Pearl Lemon Ltd. /

There’s no question, the landscape of search engine optimization on Google and other search engines has evolved at breakneck pace over the last decade, with formerly effective strategies and tactics being pushed to the wayside.

Google alone states that they release more than 200 minor updates to their algorithm each and every year. In addition to these minor updates they generally also roll out a handful of larger “core” updates. These updates are generally meant to improve the user experience, penalize poor SEO and security practices, and keep SEO strategists on their toes.

The never-ending evolution and transformation of what does and does not work with regards to SEO is why it is so hard for many London businesses, and those around the world, to keep pace. Business owners are busy doing what they do best: providing an incredible customer experience and superior products and services. What they don’t have time to do is spend hours each day keeping up with the latest trends and tactics Google either approves or disapproves of, and how those activities impact their web properties (in a positive or negative way).

At Pearl Lemon, they take a unique approach to organic search and SEO strategy, and SEO Services in London, helping their clients leverage the tremendous power of organic visibility on Google and other search engines to skyrocket growth and propel sales volume.

Why SEO Matters so Much in 2019 and Beyond

In today’s digital landscape Google has a stranglehold on search traffic, taking up approximately 88.47% of the global search market share according to Statista. But that’s just where the story begins when it comes to commerce (both on and offline). According to research jointly published by Salesforce in conjunction with their research partner Publicis.Sapient, 87% of shoppers begin the process of their buying journey with a search engine search. This includes both those purchases that take place online as well as those where the “searcher” eventually visits a traditional brick and mortar store locally.

Pearl Lemon asks, “Can your business afford to lose up to 87% of sales opportunities? Opportunities that are now going to your competitors?” The answer for any business is and should be “no”. Fact is, SEO has become a critically vital component of not just business growth but viability and sustainability. Those businesses not willing to invest in their organic presence online stand to go the way of the dinosaurs and become extinct themselves.

Benefits of Search Engine Optimization in 2019

When most London businesses hear the words “SEO” or “Search Engine Optimization” they think of ranking higher on Google. But what they don’t often understand are all the ways in which achieving that goal impacts their business (aside from the obvious increase in web traffic and sales).

Benefits of SEO:

  • Increased sales
  • Increased foot traffic in local stores
  • Improved brand recognition
  • Improved public perception of the brand
  • Increased authority and trust
  • Increased conversion rates across all marketing channels
  • Improved industry clout
  • And more…

The Pearl Lemon Difference

Pearl Lemon understands that each client, industry, website, market, goal and budget is superbly unique. This is why you won’t find “cookie-cutter” SEO services on their site. Unlike many competitors willing to sell a “one-size-fits-all” package, Pearl Lemon prefers to take the time needed to understand their clients’ businesses and market in order to ensure the strategy employed will result in the best possible outcome.

Their SEO team works as an extension of their client’s marketing department working together in a synergistic fashion to ensure that their SEO efforts meld and compliment with any other marketing channels employed, generating ROI not only through SEO, but enhancing the ROI of other efforts across the board.

Specialty London SEO Services Include:

  • Local SEO
  • YouTube SEO
  • Mobile SEO
  • SEO Analytics
  • WordPress SEO
  • Technical SEO
  • SEO Strategy
  • SEO Audit
  • E-commerce SEO
  • App Optimization
  • On-page SEO

Founded by Deepak Shukla

Founded by industry innovator Deepak Shukla, under his leadership Pearl Lemon has gone on to win a number of awards including Top Marketing Agencies (2019, AgencySpotter), and Best E-commerce SEO & Marketing Agency (2018, DesignRush) among others. With over 25 years of experience and a long demonstrated track record of delivering results for their clients, Pearl Lemon stands out as one of the top SEO agencies in London and throughout the world.

Contact Information:

Pearl Lemon Ltd.

Kemp House, 152 160 City Road
EC1V 2NX, London
United Kingdom

Deepak Shukla
+44 20 7183 3436
https://pearllemon.com/