Phoenix, United States – September 24, 2019 / Effective Web Solutions /

No matter what industry they happen to represent, a company is likely just one among thousands. In order to succeed, they must make themselves stand out from the crowd. How do they make sure that they’re not getting left behind? Try these strategies from Effective Web Solutions, the top internet marketing in Chicago.

A multi-pronged strategy

As much as they’d all like it to be true, there is no one single method that makes their business grow. They need new customers or clients, and they can’t get them by standing still. Below are the top strategies to utilize in their internet marketing campaign.

SEO 

SEO is search engine optimization, and it gets more critical as time goes on. The principle behind it is simple. Internet searches drive customers to local businesses. If their page isn’t at or near the top rankings on searches, they’re not getting that rich traffic. Proper internet marketing increases their visibility. In a nutshell, here’s how SEO works: 

• Owned Search Terms: They decide which term they want to “own” on Google.
• Content Optimization: Create a page to support their owned term. This includes writing instances of that term and related phrases on the page.
• Authority: Google prefers sites that have “authority”, or links to that page from other reputable sources. They can increase their authority through links.

Search engine marketing

No matter how high they climb on the front page of Google, there will still be citations that are above theirs on the first page of Google. The highest-ranked “organic” page sits below a sponsored link paid for by a company with an interest in that search term. Some customers ignore the sponsor, but many click on it, since it’s the most visible link. The best internet marketing campaign utilizes a combination of SEO and SEM (search engine marketing) to ensure maximum presence. That way they catch both the customers who trust the sponsored ads and those who only look at organic links.

Social media marketing

Did you know that there are billions, yes billions with a “B” of users on social media? Facebook, Twitter and a handful of others completely dominate the social media experience. If they engage in internet marketing, their campaign is incomplete if they’re not taking advantage of the vast reach provided by these networks. By using the right combination of extremely focused ads and real consumer engagement via posts and feeds, they can draw in many more customers.

Bring every weapon to bear

Internet marketing can feel like a war, and in many ways it is. There are a limited number of customers, and if they don’t get them, their competitors will. Internet marketing techniques work best when they combine them. SEO and SEM, combined with social media, make them more visible to anyone who needs their service and then gives the customer an easy way to tell their friends and family about their service. As a way of reciprocating, having more social media posts about their website might increase its authority, driving it higher in the search rankings. This, in turn, has the effect of improving their profile via more social media shares and likes. Once they tune into the right kind of internet marketing campaign, it can become an upward spiral of growth.

Why they need a professional to take care of their internet marketing

So, can’t they just take care of their own SEO and social media accounts? After all, isn’t it nothing more than just writing the same thing over and over again on a page and then tweeting it out to their followers? Not really. Proper internet marketing is half science, half art. There are so many considerations to factor into their campaign that running it becomes a full-time job.

• Keyterm Research: If they own a doughnut shop and decide that they want to own the term “doughnut shop in Chicago”, how do they know that 10 times the number of customers aren’t searching for “donut shop in Chicago”, or something else? Owning the wrong term does nothing for their business.
• Human Touch: SEO is an indispensable part of their internet marketing campaign. But it’s about more than convincing Google to send customers their way. Once they’re on their site, the consumers have to be engaged by the content there. Professional writing and content creation engages consumers and improves their view of their company.
• True Social Engagement: It takes more than posting a link to their latest blog post to effectively market their company. The best social media accounts for businesses are lively, positive and energetic, without seeming overly sales-oriented. This means regular interaction with customers, as well as acting quickly to negate any possible negative attention they might receive.

Why go with EWS?

There are dozens of internet marketing firms who all want their business. What makes Effective Web Solutions the right internet marketing team for the job? They’ve got years of experience. The team consists of social media mavens, brilliant web developers, creative writers and disciplined project managers who coordinate their efforts for maximum effect.

They have hundreds of clients whose positive results and increased sales testify to the strength and effectiveness of their services. When they work with EWS they get a proactive partner in their internet marketing campaigns. They don’t just set them up and turn them loose. Their researchers analyze search pattern data on a regular basis and then have the content creators adjust to make sure that their pages stay relevant in the long term.

Just give them a call at (312) 728-8119, or fill out the contact form on this site to get started. They’ll do a consultation to determine what they need and how to best help them achieve their goal. Make sure that their business soars above the rest; come to Effective Web Solutions to dominate internet marketing in Chicago.