Bedford, United States – September 20, 2019 / Crevand SEO /

Scribble Creative Group, a top New Hampshire web design company, advises NH businesses to pay attention to the latest web design trends to help them reach their target audience online. Scribble suggests that when putting together a sales or e-commerce website, consider the way that information is being displayed to the consumer. It is a smart investment integrating search engine optimization tactics into your website, but the way in which your website is displayed to a user will dictate the actual percentage of conversions. Website visitors need to be converted from web searchers into leads and sales for a company. Even if a company is already a popular brand, it is important to incorporate the latest web design trends into a company website. Below, Scribble, shares the top creative trends that local businesses should consider incorporating into a new site upgrade or redesign for a more modern user experience.

Web Design Trend #1: Content on E-commerce Sites: Just because your business involves selling products to consumers through your website, it doesn’t mean that your entire site has to look like a flea market. Scribble Creative Group suggests trying to use intelligent design tactics to reel in savvy shoppers. Visitors should find your website’s content interesting enough to read the articles on your site. When you introduce a product within your writing, you’re using a tactic that Laurie Stanton from Web Design Tips calls “product placement philosophy” to showcase your product offerings.

Web Design Trend #2: Power In Inventory Perception: As a preface, this tactic should be done delicately to avoiding redundant sales phrases like, “Buy Now!” When websites actually take time to show consumers how few products still remain available, they are doing more than showing off their inventory. When the actual number of your product gets low, the scarcity of a product will increase the demand for that item. Consequently, such urgency results in more sales. Amazon has ample data showing this product shortage phenomenon.

Web Design Trend #3: The Right Colors Make a Difference: Believe it or not, choosing the right colors for a website will dictate how a consumer reacts to information you’re displaying. For instance, choosing blue for links is shown to increase the amount of clicks because of the calming effect that blue elicits upon the senses. Red is most commonly used to indicate the price of products because of the color being related to acts of courage and bravery. Using bright blue for any website design element is a current trend because of the harmonious quality the color blue is associated. Updating a website to the latest color trends can often be easy by doing a search and replace for hexadecimal web colors.

One idea Scribble had to stay up-to-date with trending colors is to look at national pain stores, like Sherwin Williams, that post data on the paint colors that are purchased the most. Web design color schemes often reflect popular home design trends.

About: Scribble Creative Group is a full-service marketing company and advertising agency that brings sophisticated solutions, both in print and web design, to small and mid-sized businesses and nonprofit organizations in New Hampshire and Massachusetts.

Scribble Creative Group

3 Executive Park Dr #290,
Bedford, NH 03110

(603) 623-3933

greatideas@nhmarketingcompany.com
http://www.nhmarketingcompany.com/

Directions